ABOUT ELEPHANT & CO.
Elephant & Co. is a highly acclaimed bar in Pune and Goa, renowned for its exceptional service and lively atmosphere every day of the week. With six years of experience in the industry, Elephant & Co. decided to create an in-house beer brand. They wanted something fun but also a strong identity that resonated with trust and quality.
REFERENCES
PROCESS
DESIGN CONCEPT
We developed unique identities for each flavour and created distinct personalities from scratch. As Elephant & Co.'s target audience is young working professionals, we had the freedom to use our imagination and design something that was both trendy and unforgettable. We conducted experiments with different colors and typography to find the perfect combination that would effectively represent the brand and its value.
LOGO DESIGN
COLOR PALETTE
TYPOGRAPHY
BRAND PERSONALITY -
FUNKY
CHEERFUL
QUIRKY
PACKAGING DESIGN
