A New Identity For A New Space
OBJECTIVE
The goal of the rebranding project was to create a fresh and updated brand identity that would resonate with the evolving target audience, maintain the essence of the original brand, and position Elephant and Co as a premier destination for socializing and enjoyment.
WHAT IS ELEPHANT & CO.
Nestled in a cozy space with just 60 seats, Elephant and Co. had its own unique charm in 2016. With an old school vibe, hand-drawn brand identity, comfortable seating, and vibrant community events, it had become a beloved gathering place for locals.
As time went on, Elephant and Co began to evolve. The bar invested heavily in improving its kitchen and beverage teams, ensuring the highest quality of offerings. They curated even more exciting events, captivating the attention of a wider audience. The once youthful clientele began to mature, attracting patrons in their late twenties who sought a sophisticated yet laid-back atmosphere.
But Elephant and Co had even bigger dreams. They decided to embark on a journey to a larger space, expanding from 75 seats to 120 seats and even adding a beautiful outdoor area. It was a transformative moment, an opportunity to not only grow physically but also to redefine their brand.
Recognizing the potential of Elephant and Co, G.O.A.T Ideas embarked on an immersive research process. We delved deep into the brand's history, interviewing guests and stakeholders to uncover the essence of Elephant and Co's authentic story. We sought to understand the current perception and identify the aspirations that would guide the brand's future.
Weeks were dedicated to unraveling the secrets of Elephant and Co. G.O.A.T Ideas listened attentively, capturing the heart and soul of the bar. We discovered the untold tales behind every drink shared, the laughter that filled the air, and the memories created within those four walls.
QUESTIONS ASKED TO GUESTS -
How often do you come to ECO
Do you find it expensive?
How do you like the cocktails?
How do you like the food?
Do you find anything missing from the menu?
How would you rate our service?
How would you rate our reservation process?
Do they meet your standard of hygiene and cleanliness?
How did you find out about it?
Do you recommend it to your family and friends?
How can they become better?
Rate them out of 5
Armed with this knowledge, G.O.A.T Ideas began crafting a new chapter for Elephant and Co. We carefully crafted a rebranding strategy that would elevate the bar to new heights while staying true to its roots. The old school vibe would be refreshed with a modern twist, capturing the imagination of both loyal patrons and curious newcomers.
DESIGNING A NEW VISUAL IDENTITY
Every aspect of Elephant and Co's visual identity was meticulously designed by G.O.A.T Ideas. A new logo was born, symbolizing the bar's evolution and capturing the essence of its vibrant spirit. A color palette was carefully selected, reflecting the energy and warmth that Elephant and Co. exuded. From menus to signage, every touchpoint was infused with the brand's newfound identity.
But it didn't stop there. G.O.A.T Ideas also breathed new life into Elephant and Co's messaging. Words were crafted with care, telling stories that would resonate with the hearts of customers. Each word echoed the unique atmosphere, the camaraderie, and the shared moments of joy experienced within Elephant and Co.
ELEPHANT & CO’S TONE OF VOICE
Warm and Inviting:
We aim to make everyone who walks through our doors feel instantly at home. Our tone is warm, approachable, and inviting, as we want to create a comfortable space where neighbors can unwind, relax, and enjoy each other's company.
Friendly and Conversational:
We communicate in a friendly and conversational manner, as if engaging in a lively chat with a familiar face. We use familiar language, local references, and a dash of humor to create a welcoming environment where everyone feels like they're part of the conversation.
Inclusive and Supportive:
Inclusivity is at the core of our bar's ethos. Our tone is inclusive and supportive, ensuring that everyone, regardless of background, age, or interests, feels valued and embraced. We encourage open dialogue, active listening, and the sharing of diverse perspectives.
Community-Centric:
Our tone of voice revolves around community. We highlight the stories, achievements, and talents of our neighbors, actively involving them in the bar's narrative. We showcase the unique character and spirit of our neighborhood, creating a sense of pride and belonging.
Celebratory and Joyful:
We believe in celebrating the moments that bring us together. Our tone is celebratory and joyful, capturing the excitement and positive energy of our events, live music nights, and special occasions. We encourage our community to revel in the shared experiences that create lasting memories.
The rebranding of Elephant and Co. became a resounding success. With its revitalized identity, Elephant and Co. stepped into its larger space with confidence and pride. The bar not only retained its loyal customer base but also attracted a wider audience who were captivated by its irresistible charm. The rebranding efforts elevated Elephant and Co. to new heights, solidifying its position as a premier destination for unforgettable experiences.
LEVERAGING VISUAL STORYTELLING
Seductive Food Imagery:
We will showcase the tantalizing creations of our culinary team through mouthwatering visuals. High-resolution photographs and captivating videos of our delectable dishes will be used to evoke a sensory experience that ignites the taste buds and leaves a lasting impression.
Artful Cocktail Presentations:
The visual allure of our cocktails will be accentuated through skillfully crafted presentations. We will capture the vibrant colors, intricate garnishes, and elegant glassware to create visuals that evoke a sense of sophistication and allure, enticing patrons to indulge in our signature libations.
Atmosphere and Vibe:
Through carefully composed visuals, we will convey the ambiance and vibe of [Bar Name]. This will include capturing the cozy seating areas, atmospheric lighting, and the convivial energy that fills the space. Patrons will be transported through imagery that immerses them in the enticing atmosphere of our bar.
Storytelling through Composition:
Our visual storytelling will extend beyond individual food and drink items. We will create compositions that tell a story, showcasing the journey from farm to table, the meticulous craftsmanship of our mixologists, and the passion that goes into each dish and cocktail. These visuals will engage patrons on a deeper level, enhancing their appreciation for the culinary experience.
Social Media Engagement:
We will leverage the power of social media platforms to extend our visual storytelling. Engaging visuals will be shared across our social media channels, inviting patrons to share their own experiences using branded hashtags and encouraging them to become active participants in the visual narrative.